My collaboration with H&M stretches over six years and includes communication strategy, concept development, and video content production for multiple projects focusing on sustainability and Gen Z/ Millennial customers.

Can fashion be fair?

Is it possible for fashion to be fair? H&M addresses this question on their dedicated sustainability platform, which focuses on climate change, environmental issues, living wages, and working conditions in the countries where their clothes are produced.

I had the thrilling opportunity to develop a concept that included a website and content for this project. The core values of this initiative are dialogue, transparency, and authenticity. Since its inception, this concept has been successfully expanded into additional markets across Europe.

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H&M: Social Media Campaign

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H&M & ELLE Circular Fashion Award