Client Testimonials.
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"Karin is a true industry powerhouse. With her deep understanding of Gen Z dynamics, the TikTok landscape, and digital strategies, she's not just knowledgeable; she's a game-changer. Karin is a strategic mastermind, easy to work with and has an eye for detail. As a speaker, she captivates audiences effortlessly, weaving together insights on media, AI, and digital communication."
Sanna Junhem, Marketing Manager B2B, TikTok Nordics
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“Karin has delivered several sessions for us, and each time she brings far more than just a trend presentation. Through keynotes and workshops with our UK and Nordic team, she has contextualized our audience, sparked curiosity, and brought insights that continue to influence both strategic and operational thinking. Her ability to tailor the content to our reality, create engagement, and guide meaningful discussions makes a lasting impression. These sessions have become catalysts for ongoing conversations, with team members eager to stay, ask questions, and explore the implications further. A cocktail of cultural analysis, relevance, and inspiration—straight into the bloodstream of the team.”
Johan Seidefors, Managing Director, Northern Europe (Interim), Spotifys
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"Karin possesses in-depth knowledge of Gen Z culture, mindset, and values. Additionally, she has a broad understanding of brand building and the complex challenges that businesses often face. This makes her an excellent partner in creating communication that captivates and engages the younger generation while also contributing to your overall brand goals. Karin will question and challenge you in ways that not only enhance the communication but can also inspire change on a larger scale. She is smart, knowledgeable, forward-thinking, and an absolute pleasure to work with!"
Johanna Behrer, Customer Engagement Lead North Europe, H&M
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"Karin is a leading voice in the evolving media landscape, known for her profound understanding of Gen Z, deployment of digital strategies, and expertise in sustainability communications. Her insights offer invaluable guidance to both startups and established businesses."
Sofie Grant, Operating Partner & Head of Comms, EQT Ventures
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“We brought in Karin to help us at SVT Vetenskap with strategic insight and trend monitoring — specifically to analyze what types of science and factual content engage younger audiences on TikTok, YouTube, and Netflix. She approached the task with rare integrity, energy, and strategic sharpness. Her insights exceeded expectations — not just in depth and relevance, but in how clearly they were delivered. Her keynote-style presentation and final report engaged over 60 colleagues and sparked meaningful dialogue about how we reach and inspire younger audiences. With sharp editorial instincts and a deep understanding of youth culture and today’s media landscape, Karin is a truly inspiring partner for any organization looking to stay relevant in a fast-changing world.”
Sofia Manieri, Head of Science and Specialist Factual, SVT
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"It has been my privilege to work with Karin on several of our external events over the last year, and I have consistently been impressed by her knowledge, expertise, and stage presence. Karin has a natural way of captivating an audience; she is articulate, engaging, and always well-prepared. Beyond her professional abilities, Karin is also a joy to work with — her enthusiasm and positive attitude make collaboration enjoyable and productive. At TikTok, we maintain high standards for our events, especially when hosting clients and partners and Karin consistently delivers excellence, ensuring that our guests receive the best experience possible."
Liv Sandberg, General Manager TikTok Nordics and Central Europe
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“I’ve had the pleasure to work with Karin in different internal communications projects for H&M Sweden. These experiences have not only been inspiring, but incredibly insightful as to how colleagues or audiences can respond to the same message when looking at every aspect of the delivery. She holds a holistic view of the communicational process, including incredible eye to detail, as well as all nuances that can go from supporting to adapt a script to add personal touch, to coaching spokespersons to land a smoother and more empathetic message. Karin posses a clear sight of what should be achieve and her wide experience in different communication channels strengthen her expertise.”
Laura Mendez Blanco, Press Officer and Communications Specialist H&M Sweden
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“Karin is the most astute professional I know. Her unique strength lies in her rare combination of deep digital expertise and hands-on experience across the entire television production chain. She has worked both in front of and behind the camera – from presenter to content editor, producer, executive producer, and format developer – bringing unmatched insight into creativity, content, and storytelling.”
Karin af Klintberg, award-winning director and producer, Af Nexiko