I am a Strategic Consultant and Storytelling Expert specializing in Gen Z, sustainability, generative AI, and video.

I have a proven track record of reaching and engaging younger audiences through impactful strategies, creative short-form video, and engaging social media campaigns. I’m passionate about digital trends, pop culture, and harnessing AI to enhance creativity and performance.

With extensive experience in editorial journalism and TV, I have developed deep expertise in storytelling, authenticity, and video production. I excel at crafting and executing strategies that balance audience engagement with business objectives, consistently delivering measurable results.

My recent work spans strategy, concept development, and content production for clients in tech, retail, politics, fashion, media, entertainment, food, health & wellness, and e-commerce. I’ve also led pilot projects focusing on data-driven testing and creative experimentation at some of Sweden’s leading companies.

Oh, and I’m passionate about history podcasts, pop culture, and leveraging AI for enhanced creativity and performance.