My collaboration with H&M stretches over six years and includes communication strategy, concept development, and video content production for multiple projects focusing on sustainability and Gen Z/ Millennial customers.
In collaboration with H&M and ELLE, I conceptualized, packaged, and created content for the H&M & ELLE Circular Fashion Award. We reimagined this long-standing industry accolade as an open competition aimed at finding innovative solutions to extend the lifespan of garments. The objective of this competition is to significantly reduce the staggering 7.5 kg of textile waste discarded annually per person in Sweden.