My collaboration with H&M stretches over six years and includes communication strategy, concept development, and video content production for multiple projects focusing on sustainability and
Gen Z customers.
Gen Z: Sustainability Social Media Campaign
Young consumers have high expectations of companies when it comes to sustainability. Most Gen Z consumers want to make more sustainable choices, but lack the accessible services to do so.
For H&M, it’s important to create solutions that help their customers make more sustainable choices. In this campaign, we focus on the circular services H&M offer, from recycling in stores to tailoring services and second-hand shopping.
The campaign resulted in an uplift in consideration as well as a major uplift in ad recall. This initiative also turned out to be a clear driver for brand preference.