My collaboration with H&M stretches over six years and includes communication strategy, concept development, and video content production for multiple projects focusing on sustainability and
Gen Z customers.
Sustainability Marketing Toolkit
In collaboration with H&M, I developed a comprehensive toolbox designed for always-on marketing, aimed at inspiring and assisting customers in making more sustainable choices.
This dynamic strategy, informed by data and insights, provides tailor-made solutions based on how different target groups relate to sustainability.
Beyond strategy and guidelines, the toolbox features an extensive array of video assets, ready for use in campaigns across digital and social media channels.