How do we create engaging short-form video for
Gen Z on Instagram?
Agile methods & data-driven insights
I spearheaded a transformation project with the creative in-house team to explore a new approach in to engaging short-form video for Gen Z on Instagram, utilizing agile methods and data-driven insights.
Authentic lo-fi video, creative experimentation & performance focus
Through a test-and-learn process, we developed authentic lo-fi video resonating with a younger audience, while emphasizing creative experimentation and performance focus.
High reach, excellent watch time & significant ad recall lift
The project yielded astounding results, with high reach and the majority of Reels delivering excellent watch time. In fact, the accumulated results were through the roof in comparison to historical product campaign data and wildly overperforming KPIs. Additionally, analysis demonstrated a significant ad recall lift well above European and CPG benchmarks.