How do we create an agile, data-driven approach for the development and production of media content?
In this Gen Z pilot project for the Swedish Public Broadcasting company UR, our goal was to establish a new workflow that enables broadcasters and media companies to develop and produce content in an agile and data-driven manner. As part of this initiative, my team and I produced a series titled 'PREACH'.
Faith & anxiety in the land of dreams.
Linda Ulfhielm, a funny and often neurotic radio host, can’t calm her mind. Ever since her grandma died, one question has kept her up and night: can faith help her deal with her daily anxiety?
In search of answers, she jets off to Los Angeles, America’s spiritual melting pot. Over the course of eight episodes, she meets people from all different religious backgrounds in hopes that they can nudge her a few steps closer to inner peace.
The show was produced by Swedish Public Broadcasting and made in to a video series and a podcast.