A journalist at heart — trained to turn complex ideas into clear, compelling stories. Whether it’s a brand, a product, or a new generation, I cut to the core of what matters.

I’m a strategic consultant and storytelling expert working at the intersection of Gen Z, Gen Alpha, video, AI, and cultural branding.

Recognized by Resumé as one of Sweden’s 99 leading women in tech and marketing — “the stars reshaping the playing field and paving the way for future leadership” — and named one of the country’s 150 top communicators, I help brands stay relevant and connect with younger audiences through sharp insights, platform-native strategies, and culturally attuned content.

My work blends trend forecasting, data-informed creativity, and a deep understanding of how digital-native consumers think, feel, and engage. With a background in journalism and TV production, I bring editorial clarity and creative experimentation to every brief.

I specialize in storytelling on two levels: strategic narratives for social and short-form video that capture attention and build relevance, and coaching for spokespeople and leaders to refine their message, presence, and delivery on stage and on camera. This dual focus allows me to guide both brands and individuals to communicate with clarity, impact, and confidence.

Alongside client work, I’m an experienced speaker and workshop leader. I regularly lecture on Gen Z, Gen Alpha, and how brands, organizations, and creative industries can unlock the potential of AI.

My recent work spans tech, media, fashion, culture, retail, food, health & wellness, entertainment, and e-commerce. From concept to execution, I develop strategies, innovation pilots, and data-driven content that break through the noise — and deliver results.

👉 Want to connect or collaborate? Let’s talk.