A journalist at heart — trained to turn complex ideas into clear, compelling stories. Whether it’s a brand, a product, a technology, or a new generation, I cut to the core of what matters.

I’m a strategic consultant, speaker, and storytelling expert working at the intersection of Gen Z, Gen Alpha, and generative AI.

Recognized as one of Sweden’s 99 leading women in tech and marketing by Resumé — “the stars reshaping the playing field and paving the way for future leadership” — and named one of the country’s 150 top communicators, I help organizations stay relevant and connect with younger audiences through sharp insights, platform-native strategies, and culturally relevant storytelling.

My work blends trend forecasting, data-driven creativity, and a deep understanding of how digital-native consumers think, feel, and engage. With a background in journalism and TV, I bring editorial clarity, strategic sharpness, and an external perspective to every brief.

I specialize in storytelling on two levels:
• Strategic brand narratives that spark engagement and build long-term relevance.
• Executive & speaker storytelling – shaping presentations, scripts, and delivery so leaders and spokespeople can communicate with clarity, confidence, and maximum impact.

Beyond client work, I’m an experienced keynote speaker and workshop leader. I regularly lecture on Gen Z, Gen Alpha, and how brands, organizations, and creative industries can unlock the potential of AI.

My recent work spans tech, media, fashion, culture, retail, food, health & wellness, entertainment, and e-commerce.
I develop strategies, innovation pilots, and storytelling that connect with audiences and drive results.

👉 Want to connect or collaborate? Let’s talk.