Strategic Consultant & Storytelling Expert Specializing in Gen Z, Video, and Generative AI.

About

Strategic Consultant & Storytelling Expert specializing in Gen Z, sustainability, generative AI, and video.

Proven track record in reaching and engaging audiences through impactful strategies, creative short-form videos, and engaging social media campaigns. Passionate about digital trends, pop culture, and leveraging AI for enhanced creativity and performance.

Extensive editorial experience in journalism and TV, with deep expertise in storytelling, authenticity, and video production. Skilled in crafting and executing strategies that balance audience engagement with business objectives, consistently delivering measurable results.

Recent work spans strategy, concept development, and content production for clients in tech, retail, politics, fashion, media, entertainment, food, health & wellness, and e-commerce. I’ve also led pilot projects focusing on data-driven testing and creative experimentation at some of Sweden’s leading companies.

Work

Sanna Junhem, Marketing Manager B2B, TikTok Nordics

“Karin is a true industry powerhouse. With her deep understanding of Gen Z dynamics, the TikTok landscape, and digital strategies, she's not just knowledgeable; she's a game-changer. Karin is a strategic mastermind, easy to work with and has an eye for detail. As a speaker, she captivates audiences effortlessly, weaving together insights on media, AI, and digital communication.”