A journalist at heart — trained to turn complex ideas into clear, compelling stories. Whether it’s a brand, a product, or a new generation, I cut to the core of what matters.

I’m a strategic consultant and storytelling expert working at the intersection of Gen Z, Gen Alpha, video, AI, and cultural branding.

I help brands stay relevant and connect with younger audiences through sharp insights, platform-native strategies, and culturally attuned content. My work blends trend forecasting, data-informed creativity, and a deep understanding of how digital-native consumers think, feel, and engage.

With a background in journalism and TV production, I bring editorial clarity and creative experimentation to every brief. I specialize in short-form video, social-first strategy, and brand storytelling that captures attention — and keeps it.

Alongside client work, I’m an experienced speaker and workshop leader. I regularly lecture on Gen Z, Gen Alpha, digital trends, the future of media, and how brands and creators can unlock the potential of generative AI.

My recent work spans tech, fashion, politics, culture, retail, food, health & wellness, entertainment, and e-commerce. From concept to execution, I develop campaigns, innovation pilots, and content strategies that break through the noise — and deliver results.

👉 Want to connect or collaborate? Let’s talk